For the 2024 ATHENA Awards, a significant redesign brought a refined, elevated look to this prestigious event, setting it apart from previous years. Tasked with capturing the award’s gravitas and aligning it with the visual language of iconic ceremonies like the Academy Awards, the design incorporated a blend of modern elegance and timeless prestige. Programs, tickets, event signage, and stage screens were all meticulously crafted to reflect this elevated aesthetic. At the center of the design was a custom statue rendering of the Greek goddess Athena, symbolizing strength, wisdom, and leadership—a fitting tribute to the honorees.
To emphasize the award’s serious and distinguished tone, we introduced gothic-inspired elements, which added depth and sophistication to the visuals, especially within the majestic setting of Kansas City’s indoor Starlight Theatre. The result was a breathtaking atmosphere that paid homage to the ATHENA Award’s legacy, an honor celebrating leaders who excel professionally, contribute to the community, and advance opportunities for women. Since its founding by the Lansing, Michigan Chamber in 1982, the ATHENA Award has recognized over 7,000 leaders worldwide, with the KC Chamber continuing the tradition locally since 2001. This year’s event design captured the essence of the ATHENA mission, transforming the space and setting a new standard for this time-honored celebration.
