For over 70 years, the Alabama Forensic Council leads a legacy of greatness in collegiate forensics. Additionally, the Council is one of the leaders in innovating how people identify with the activity. As the Council continues to evolve under the helm of Bobby Imbody, the organization needed a re-branding regarding its logos and tournament icons. This re-branding aimed to create a more consistent and classic brand that enhanced the “Roll Tide” spirit.
The Alabama Forensic Council is like Coke Classic, people keep returning to it because they trust the process. Founded in 1946, the Alabama Forensic Council is the oldest Co-Curricular organization at the University of Alabama. When re-branding the Council, you don’t alter its classic reputation. Instead, you try to enhance it and make it a “new” classic.
“Set goals – high goals for you and your organization. When your organization has a goal to shoot for, you create teamwork, people working for a common good.” – Bear Bryant