Dividing Lines by Johnson County Library

“What started as a support group to discuss our thoughts and feelings about George Floyd, racial equality, and how we planned to lead our student-athletes during these troubling times to what now is a premier advocacy group for intercollegiate athletics is an amazing feat,” said Tim Duncan, University of New Orleans’ Director of Athletics. The Black AD Alliance is dedicated to promoting the growth, development, and elevation of Black athletics administrators at the Division I level. The Black AD Alliance needed a professional brand rooted in the Black experience and dynamic to different school colors the Athletic Directors represented. Ultimately, a brand emerged that allowed The Black AD Alliance to set a new standard in academic identity excellence.