Landsman’s Lanes is a pitch for all dog lovers. Caitlin Landsman loves animals, especially dogs. So, we collaborated to produce a brand that would foster better relationships between humans and animals. The dog park would be the heart of the company, giving pet owners a beautiful outdoor area to play with their four-legged friend. When creating the Landsman’s Lanes identity, I knew that an image of a dog needed to be at the center of the brand. Additionally, the brand needed to invoke trust and cleanliness. Incorporating shades of blue and green gave us the tone that we were looking for in Landsman’s Lanes. The images pop off the page and immerse onlookers into content. It was a doggone treat to design this brand.