Jan Sokoloff Harness is the award-winning creative force behind Sokoloff Harness Communications LLC. Launched in 2002, Sokoloff Harness Communications LLC creates text for a variety of projects from annual reports to PSAs, calendars to brochures, and ad campaigns to bookmarks. Sokoloff Harness Communications LLC also provides unflinching strategic counsel and a creative boost to a team.
With all that awesomeness, Sokoloff Harness Communications LLC needed a new logo to ring in a new creative era. I created a logo that balances the unconventional and the professional. I wanted viewers to feel like the sun was shining on them when they looked at the new logo. We continued that feeling throughout the letterhead and business card.
My inspiration came from two things Jan Sokoloff Harness mentioned when we talked over the phone. In that conversation, she talked about how much her job involves copywriting. To her clients and friends, she is known for her writing skills. Additionally, she wants to be the type of consultant that after she works with you, she’ll take you home and fixes you a warm meal. Jan wanted her friendly personality to shine through the logo.
After hearing those two aspects of her personality, I began thinking about how I could merge those two ideas together. Suddenly, I thought back to days of copywriting with a typewriter. Vintage typewriters have such style and personality. I love looking at the curve created from the type hammers. I also realize that the curve also look like sun rays. So, I began designing a logo based on that curve and lines.