Awareness Trips provide opportunities to see Unbound’s work. Since 1988, Unbound has led thousands of sponsors and non-sponsors alike to visit the communities where we work and see how families are using sponsorship to overcome poverty.
Each year, we create a campaign to advertise the upcoming Awareness Trips. I was asked to lead, create, and deliver campaign products for the 2020 Awareness Trip season. Inspired by the looks of vintage postcards, I proposed a campaign that highlighted the variety of places a viewer could travel with Unbound. While keeping the typeface style similar, I customized each location with its own hue. Additionally, I design a postcard, email assets, and maps to complete the overall campaign.