Awareness Trips provide opportunities to see Unbound’s work. Since 1988, Unbound has led thousands of sponsors and non-sponsors to visit the communities where we work and see how families use sponsorship to overcome poverty.
Each year we create a campaign to advertise the upcoming Awareness Trips. I was asked to lead, design, and deliver campaign products for the 2020 Awareness Trip season. Inspired by the looks of vintage postcards, I proposed a campaign highlighting the variety of places a viewer could travel with Unbound. While keeping the typeface style similar, I customized each location with its hue. Additionally, I designed a postcard, email assets, and maps to complete the overall campaign.
