“Games Around the World” Lead Generation Campaign

In 2019, Unbound has begun to expand its visitor reach with an aggressive lead generation campaign. Our team has created a variety of products to persuade audiences to learn more about Unbound and its program feature. “Games Around the World” is one Lead Gen campaign created to share a variety of games played in the countries Unbound support people. We wanted hook people with evergreen content, so I designed five features inspired by kindergarten construction paper creations. Additionally, I layered each feature to feel three-dimensional. Lastly, I continued the design style to other assets like display advertisements and landing page.

 

Collaborators: Jordan Kimbrell (copywriter) and Ashley Griffin (Digital Marketer)