In 2019, Unbound began to expand its visitor reach with an aggressive lead generation campaign. Our team has created various products to persuade audiences to learn more about Unbound and its program feature. “Games Around the World” is one Lead Gen campaign created to share multiple games played in countries where Unbound supports people. We wanted to hook people with evergreen content, so I designed five features inspired by kindergarten construction paper creations. Additionally, I layered each component to feeling three-dimensional. I continued the design style to other assets like display advertisements and landing pages.
Collaborators: Jordan Kimbrell (copywriter) and Ashley Griffin (Digital Marketer)