Yoolie Anne’s Almond Butter Fund

Nuts for nuts?! Yoolie Anne is too! This creation is a parody ad that endorses people’s love of almond butter. Yoolie (Julie) Anne is an almond butter fanatic. Typically, Yoolie follows a strict health food regimen, but almond butter is one of her treats. I wanted to take Yoolie’s love of almond butter and create an inspiring campaign for people to eat almond paste. The challenge was to design a campaign that felt just as fun as passionate. My solution was to present designs that were bold and playful. The ads are also humorous… For example, “Butter + Almond = Almond Butter.”