1. Kick-Off
3 things to come out of this stage are: why are we doing it? Who is it for (i.e., user journey)? What are the KPI’s?
2. Research
Creative Team focuses on investigating user needs, the existing market, and the key business stakeholders’ priorities.
3. Requirements
We focus on investigating user needs, the existing market, and the key business stakeholders’ priorities. We want to ensure we understand the deliverables.
4. Ideation
With great products comes great brainstorming. Everyone has a chance to express their ideas at this part of the process.
5. Prototyping
Test! Test! and Re-Test! Here, we create tangible outputs that can be shared with the team for discussion and, furthermore, used for usability testing
6. Delivery
After eliminating as much risk as possible through prototyping and testing, we create and deliver the final product version.
7. Analysis
We need feedback! Once the product is out there and in use, it’s imperative to take the time to review its performance.