Slide Pro Tip:
It's Not A Sprint
It's A Marathon
Today's tip dives into how to reach the finish line of creating a great logo and brand.

What makes a truly great logo? How did that great logo become a great logo? We often think logo and brand building is like a sprint, consumers have to instantly love the logo. However, logo and brand building is more like a marathon. The better the planning and designing, the more likely the brand will endure. In the following video (below), multi-award winning designer Michael Bierut explains what makes a logo great. 

What makes a truly great logo by Vox

Kalimizzou.