Marathon Pro Tip:
It's Not About
The Destination
It's obviously about the journey. Today's tip looks at how storytelling creates better content and products for consumers.

Oftentimes, we create or sell products based our business goals and not what the consumer (the user) really wants. We think… If we build it, they will come. Whether you realize it or not, consumers typically operate as heroes trying to complete a task. If we thought more about their journeys to solving a task, we could build better products that match our goals and their goals. One of the ways to be better creators is through story mapping. 

Donna Lichaw talks about how you can use storytelling to get a competitive edge in your market.

Story First: Crafting Products That Engage. Donna Lichaw’s talk on From Business to Buttons, on April 27 2017 in Stockholm

Slide Follow the Journey Climax

The solution and value proposition or competitive advantage.
Every project comes with challenges, but you can find excellence in the process. Select each checkpoint to learn more about the steps to creative success. Crisis

The competition
Falling Action

The Takeaway
End

The goal met.
Rising Action

The takeaway
Problem

The problem your product will solve.
Exposition

The current state of things.

Additional Content

As Donna Lichaw mentions in her ‘From Business to Buttons’ presentation, movies often utilize hero journeys to tell a successful story. See why they are used in the movie industry and consider way to inject this system into your product. 

Pixar’s Secret Formula For Making Perfect Films

How Indiana Jones Created A 10-Minute Movie In One Scene

Kalimizzou.