Slide Pro Tip:
It's Not About
The Destination
It's obviously about the journey.
Today's tip looks at how storytelling creates better content and products for consumers.

Oftentimes, we create or sell products based our business goals and not what the consumer (the user) really wants. We think… If we build it, they will come. Whether you realize it or not, consumers typically operate as heroes trying to complete a task. If we thought more about their journeys to solving a task, we could build better products that match our goals and their goals. One of the ways to be better creators is through story mapping. 

Donna Lichaw talks about how you can use storytelling to get a competitive edge in your market.

Story First: Crafting Products That Engage. Donna Lichaw’s talk on From Business to Buttons, on April 27 2017 in Stockholm

Slide Follow the Journey Climax

The solution and value proposition or competitive advantage.
Every great product or content tells a great story. Select each checkpoint to learn more about the elements of a story arc. Crisis

The competition
Falling Action

The Takeaway

The goal met.
Rising Action

The takeaway

The problem your product will solve.

The current state of things.