Trust the
Process
3 things to come out of this stage are:
1) why are we doing it? 2) who is it for (i.e., user journey)? 3) what are the KPI’s?
Creative Team focuses on investigating user needs, the existing market and what the key business stakeholders want.
We focus on investigating user needs, the existing market and what the key business stakeholders want. We want to make sure we know the deliverables.
With great products, comes great brainstorming. Everyone has a chance to express their ideas at this part of the process.
Test! Test! and Re-Test! Here we create tangible outputs which can be shared with the team for discussion and furthermore used for usability testing
After eliminating as much possible risk from prototyping and test, we create and deliver the final version of the product.
We need feedback! Once the product is out there and being used by users, it’s imperative take the time to review it’s performance.